Customer relationships have a significant impact on performance in the fitness industry. Regardless of whether you train your clients online or in real-life conditions, you will be able to maintain contact with them between sessions. The convenience of using social media as a tool of engagement exists, but social media is not always workable. Platforms change. Algorithm’s shift. Accounts are blocked. But your email list? That is something you play with.
The benefit of starting a newsletter is that you can build trust, provide consistent value, and advertise your services to people who have already shown an interest in such services. To expand their business, fitness professionals should consider email as an additional channel of communication, as well as a means to foster long-term customer engagement and brand loyalty.
Build Your Audience, First Know Your Audience
You should first learn about your ideal subscriber (the person you want to get your emails to) before your first email or even when you are planning to create a sign-up form. Are you addressing busy mothers who are trying to lose weight? Are sportspeople interested in becoming better? Bad posture in office workers? Clearing up who you serve will make your emails timely, valuable, and contribute to generating attention and opening them.
The audience will determine the tone of your emails, as well as the subjects you address and the free information you provide to encourage sign-ups. When you understand what they aspire to, what pains them, and what makes their day-to-day life difficult, you are not only a coach but also a trusted resource.
Get it off the Ground Correctly with the Correct Tool
Another common mistake of new students is the tendency to try to learn how to use all email platforms and features simultaneously. However, what you should know is that you don’t require complicated automation and fancy graphics to get started. The only thing you require is a beginner-friendly email marketing tool.
Platforms like Brevo, Mailchimp or ConvertKit offer very affordable or even free plans and are simple to use, even without any tech-related knowledge. With just a few steps, you can quickly build a sign-up form, configure a welcome message, and start building your list. This is all about growth, not about the ideal. Begin with simplicity and grow into it.
One great option is to create a digital product with Trainero and sell a premium workout plan directly from your own webstore!
Provide Value Conversion with a Lead Magnet
Your audience will likely guard their email inbox, and they are unlikely to share their email address simply because you request it. They require motivation, a little short-term victory that resolves a need. That is where a lead magnet should kick in.
A lead magnet is a free resource that you will offer in exchange for an email address. For a fitness professional, a downloadable PDF may include a specific resource, such as a 7-day home workout plan, a 7-day meal prep guide, or a stretching routine guide tailored for desk workers. It should not be overly long and complicated, but rather practical, pertinent, and sustainable for your niche. The initial impression is formed with the help of this offer, so it should be helpful and professional.
Easy Sign Up
You should promote your lead magnet as soon as it’s ready and make it as easy as possible to discover. Your subscription form must be viewable across all sites where your customers communicate with you. Include it on the homepage, blog posts and landing pages of your site. Please include it in your bio and tag it in a story with a caption. If you have a face-to-face workshop or group meeting, ask participants to sign in via QR codes or iPad sign-up tables.
The secret in this is visibility. The higher the discussions about your email list, the greater the number of people who will join it is. It’s best to mention it once and move on, but it should be taken seriously and therefore considered an aspect of your business strategy.
First Impressions Count: The Welcome Mail
After someone signs up on your list, the first email sent should not only be to send the freebie. It’s your opportunity to impress others. Use this opportunity to express your gratitude for their joining you, briefly introduce yourself, and explain the type of content they can look forward to receiving in the future.
This is a welcome email, so it should not be machine-like; instead, it should be warm and personal. Inform them on how frequently your emails will be sent (e.g., weekly, biweekly) and provide a means of connecting with them (e.g., following their Instagram, replying with their fitness goals, etc.). This makes the tone and creates trust in the initial stage.
Develop an easy Weekly Content Plan
You are not expected to write an extended essay after another one once a week. Actually, brief, concise and beneficial emails are more welcome among your readers. Consider your newsletter a dialogue with a customer; it should be amicable, helpful, and straightforward.
A one-week easy newsletter may include exercise tips, a snack recipe, a change of mind, or even a short video of an exercise. You may post a personal experience related to your fitness regimen or exercise, a behind-the-scenes peek at your exercise routine or a myth-busting answer to some of the most outrageous fitness falsehoods. This will be aimed at maintaining a continuous presence in your subscribers’ inboxes in a manner that creates a sense of familiarity and establishes you as the expert to rely on.
Be a Mouthpiece for Your Newsletter
You’re doing your best at building your list – no need to keep it a secret. The reality is that many fitness professionals presume that such people will only figure out how to sign up through their link. However, in real life, you must mention it every time on every platform.
This does not imply being obnoxious or too salesperson-like. Merely incorporate your email list into your topics of conversation. Show me in the last few seconds of your video, “Want more tips similar to this? I share tips like this every week in my email list- link in my uh, bio.” Highlight the testimonials of satisfied subscribers. Show screenshots of your mail in the Instagram stories.
The more you remind people about your newsletter, the quicker your list will grow, and the better your audience will respond to it.
Make it Personal and Same
Email marketing is one of the most effective tools a company can utilize because it is personal. An email gives you the impression that it is addressed only to you, unlike a post on a social media platform, which is intended for a broader audience. Make it work to your advantage. Write in the form of speaking to one customer. Share stories. Use their first name unless it is not possible on your platform. Request questions and their responses.
Consistency, on the other hand, should be maintained. It may be a Monday or every other Friday, but come up with a schedule that your subscribers can anticipate and look forward to. By appearing frequently, you are more likely to remain in your audience’s minds and make them less likely to unsubscribe.
Train On the Fly
After a couple of weeks of sending emails, look at your performance. The vast majority of email services will display statistics such as open rates and click-through rates. These lessons will help you understand what your audience enjoys and what doesn’t resonate with them.
When you have a low open rate, consider adjusting your subject lines to make them more appealing. When no one clicks on your links, consider various types of calls-to-action. Do not hesitate to ask your audience what they would want to see more of. Include small surveys or simple polls within your emails to direct your content.
Keep this in mind: this is a long-term game. It’s all fine to experiment, make corrections, and improve.
Your Newsletter Is the Secret Weapon of Your Fitness Business
The relationships you build are NOT your most significant asset as a fitness professional; the number of followers you have is. With email marketing, you will have the opportunity to connect at a deeper level, serve your audience frequently, and sell efficiently without being subject to social media algorithms.
It provides a solid opportunity to develop your approach to delivering valuable content by writing and maintaining regular updates, as your newsletter will be an effective method of growing your business. This is not a text email; it’s a community that should trust you, learn from you, and eventually purchase what you sell.
Start simple. Start today. The quicker you start creating your list, the quicker your fitness business will increase and on your terms.
Call to Action
Is it time to begin your fitness newsletter? Create a quick freebie that takes no more than five minutes to complete, such as a five-day workout routine and a grocery list, and then start distributing it to your viewers. It does not require extensive lists of names to achieve significant penultimates.
